- Do not add multiple jobs to a single posting: The posting title must be for only one job; listing other jobs in the job description copy is not allowed.
- Use a job title, not a headline.
- Do not run multiple copies of the same job (same location, ad copy, etc.), because duplicate postings confuse job seekers and negatively affect campaigns running against the jobs.
- Never place job apply information/contact information in the job description area, because it is not trackable, but is often overlooked.
- For “website” job applies, the customer landing page must be an (unexpired) applicant tracking system (ATS) form for that job; it should not be a general company webpage or a dead end for the job seeker. Test the ATS link using the “test” button in the post-a-job form editor.
- Do not use job postings to promote any career fairs or events. A job posting for a specific job should never mention an event (i.e. no mention of “job fair” or “recruiting event” or “hiring event”), but can mention that there is a single date and time on which to apply in person. (To better understand this issue, see schema.org for the differences between "job" and "event" data schemas.)
- In-person apply method requires the full address in the proper form fields (but do not include a location title, such as Talbott Tower, because this can cause the map preview to be inaccurate).
- Ensure that the job’s reporting email address is the customer’s email address.
- Insert proper line and paragraph breaks where appropriate to make the job description easier to read.
- Don't do things that make your posting less credible, such as:
- USING ALL CAPS
- Excessive exclamation marks!!!!
- Misuse of $$$$$ $igns
The requirements above are considered the minimum standard. For a full list of best practices, ask your Job News representative for our whitepaper titled How to Write Compelling Job Posts.