Public Relations / Social Media / Web - Account Executive

at GREENCREST

Columbus, OH

Posted on Mar. 23, 2018


Full Time


Health Insurance, Life Insurance, 401k / Retirement Plan

PR, Social Media and Web - Account Executive

• You must have 2+ years of full time agency experience to include Public Relations, Social Media, and Web to qualify for this position.


Do you want to grow in your role as a media relations-social media expert?

The ideal candidate for this position will have two-plus years of full-time employment at an agency, experience in dealing directly with clients and excellent verbal, written and organizational skills.

Must have ability to work independently and efficiently, with the ability to work within budgets and tight deadlines.

A degree in related field is preferred.



GREENCREST is an equal opportunity employer.

Education requirementsBachelor’s Degree in Marketing, Journalism or related field

At a minimum a degree in a related field is preferred.

Experience requirementsThe ideal candidate for this position will have two-plus years of full-time employment at an agency, experience in dealing directly with clients and excellent verbal, written and organizational skills.

Must have ability to work independently and efficiently, with the ability to work within budgets and tight deadlines.

QualificationsThe successful candidate for this position will have, at minimum, the following:
• Two-plus years’ experience working in an agency environment, including Public Relations, Social Media, and Web
• Strong public relations skills
• Exceptional writing skills for both traditional media and new media
Comfort working with a variety of new media formats
• Excellent oral communication and presentation skills
• Demonstrated knowledge, passion and success in working with social media and building online communities
• Exceptional project management skills, highly organized, detail-oriented and self-disciplined
• Experience with digital media
• Ability to work within budgets and meet tight deadlines
• Ability to follow oral instructions and work independently as well as part of a team

ResponsibilitiesYou will provide support to the Director of PR and the Director of Digital Marketing, including:

Media Relations:
• Media pitches
• Research, write and distribute press releases
• Follow up on press releases
• Pull and manage editorial calendars
• Create media opportunities list for clients
• Create and update media matrices for clients
• Write, develop and distribute press kits
• Analyze and evaluate media coverage
• Monitor the media, including newspapers, magazines, journals, broadcasts, newswires and blogs, for opportunities for clients
• Prepare client reports and attend client meetings
• Attend and promote client events to the media
• Communicate with clients and the media
• Optimize press releases
• Other duties as assigned

Social Media:
• Develop and manage social media strategies for clients
• Write copy and content for social media programs
• Develop, strategize and manage social media marketing campaigns on Facebook, Instagram, LinkedIn and Snapchat
• Monitor, engage and build online conversations and communities that support the social media strategy for client accounts
• Develop appropriate tools to measure social media initiatives, and identify areas of improvement
• Develop plans for and manage the agency’s social media presence
• Stay current on new technologies, best practices, and trends in social media, as well as how competitors and other industry professionals are using social media tools
• Identify new social media opportunities


Web:
• Develop website content for clients, including home, landing, product and service pages
• Align content with customer journeys
• Assist with content marketing and marketing automation efforts
• Provide input into web design process
• With assistance, implement on-page and off-page Search Engine Optimization
• Write copy for client and company blogs

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