Posted on Nov. 17, 2016
The B2B Marketing Manager is responsible for the creation, launch, management, optimization, and reporting of Empire Today’s B2B (“Commercial”) marketing efforts. As part of the Empire Brand Marketing Team, the B2B Marketing Manager will report to the VP of Marketing and develop and execute various B2B marketing campaigns, support business development activities and utilize all aspects of the marketing mix, including advertising, events and strategic partnerships.
Duties and Responsibilities:
Implement the overall B2B marketing strategy to increase awareness and create demand for the B2B business segment
Own and ensure B2B marketing efforts are optimized to drive leads and revenue through effective and differentiated positioning within the marketplace
Track and analyze marketing campaign metrics to demonstrate ROI; propose corrective measure to achieve business objectives
Collaborate with business development team to ensure lead generation initiatives meet sales team needs
Develop strategic messaging to convey our value propositions and better position Empire and our B2B services in the marketplace and constantly iterate tactics to optimize messaging within strategy
Work closely with B2B sales team to create specific marketing collateral that presents our products and services
Copy, edit and write marketing communications to target audiences for use in marketing collateral
Develop and execute ideas for new B2B lead generation programs, inside or outside of existing company framework
Effectively communicate lead generation programs, plans and metrics to marketing and sales leadership
Ensure brand appropriateness of all marketing programs
Keep up with industry trends and monitor competition
Take on additional projects and business responsibilities as opportunities and interests arise
Perform other functions as necessary or as assigned
Knowledge and Skills Required:
Bachelor’s degree in Marketing, Business, or a related field
3-5 years of experience in B2B marketing program management, lead management, and reporting
Extensive knowledge and experience in B2B marketing and traditional and emerging communications channels, including web, print, direct mail, events and public relations
Proven history of delivery of successful B2B lead generation programs
Proven experience in monitoring and analyzing data to evaluate program effectiveness and ROI
Strong ability to “own” and drive delivery of clearly measurable business results
Strong analytical and problem solving capabilities, with an orientation to details. Ability to resolve problems at both the strategic and execution levels.
Excellent interpersonal and communication skills—both written and verbal.
Exhibit ability to organize thoughts, communicate clearly, completely and concisely.
Adept at project management with ability to meet aggressive deadlines
Understanding and knowledge of online and offline marketing channels (Print, PPC, SEO, email marketing, etc.)