Marketing Communications Specialist

at HVHC Inc

San Antonio, TX

Posted on Sep. 21, 2016

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HVHC Inc. is a privately-held, for-profit holding company with a portfolio of vision companies which includes, among other companies, Davis Vision, Inc., and Visionworks of America, Inc. Together the vertically integrated company is the third largest provider of managed vision care products and services, and the third largest operators of specialty optical retail stores in the United States. It is also the second largest designer and distributor of eyewear in the United States and seventh largest global distributor of eyewear.

HVHC currently has an opening for a top notch individual to office in San Antonio, Texas for the position of Marketing Communications Specialist. The Marketing Communications Specialist will create communication programs that effectively describe and promote the company and its products including, but not limited to, graphics/infographics and copy, brochures, fact sheets, charts and graphs, logos, or other promotional products.

Essential Responsibilities:
1.Develop and implement various communications via web, email and print media such as presentation decks, communication plans, integrated marketing campaigns, corporate communication materials, email templates, and search-optimized web content, based on requests and as determined by the overall marketing plan.

2.Work with members of the Marketing team to fulfill requests from other departments (i.e. Sales, Network Operations, Client Management, etc.) in a timely and collaborative manner, managing requestor expectations and ensuring accuracy of content and messaging that is consistent within brand and style guidelines.

3.Create strategic project briefs to determine business objective, audience, key communication points, supporting creative elements, concept storyboarding and use of copy, tone, voice and creative point-of-view based on brand attributes.

4.As necessary, work with external publications and advertising vendors to ensure specifications and deadlines are met.
5.Maintain a general knowledge of competitor initiatives and optical industry trends, as well as latest technology and best practices in marketing and communications.

6.Research and recommend communications for awards and recognition, as applicable.

7.Research and develop visual and written content for use across integrated platforms such as web, email and print media.
8.Prepare presentations and/or talking points for leadership and Sales/Client Management departments as needed.

•Preferred bachelor's degree in Marketing, Communications or related field or equivalent combination of experience and education

Experience & Background:
•One to three (3) years of experience in a fast-paced (create on demand) corporate environment creating marketing collateral, promotional materials or content-driven marketing

•One to three (3) years of experience in optical and/or health care preferred

•Expert knowledge of Microsoft Office required (Excel, Word, Outlook)

•Knowledge and understanding of Adobe products including Acrobat and Creative Suite (Photoshop, InDesign, Illustrator, Dreamweaver, Premiere)

•General understanding of AP style of writing

•Experience with print production and proof process

•Strong written/verbal communication skills and the ability to think critically and creatively required

•Basic understanding of HTML coding preferred

Language Skills:
•Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
•Ability to write routine reports and correspondence.
•Ability to speak effectively before groups of customers or Associates of the organization.

Mathematical Skills:
•General mathematical skills to include basic adding, subtracting, multiplication and division.

•Reasoning Ability

•Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.

•Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

•Exhibit sound and accurate judgment and demonstrate accuracy and thoroughness.

Physical Demands/Work Environment:
•The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the associate is required to stand, use hands and fingers to handle, feel, pick or pinch, and talk or hear most of the time. The associate is occasionally required to stand, walk, and reach with hands and arms. The associate must frequently lift and/or move up to 10 pounds. The noise level in this location is moderate (use of computers, printers and machines).

Behavioral Characteristics:
•Ability to work with all levels of associates and build relationships across disciplines; team-oriented
•Ability to meet deadlines by prioritizing projects in fast-paced, professional environment
•Ability to effectively present ideas and projects to customer groups, peers and executive level leaders
•Commitment to accuracy and attention to detail
•Solution-oriented and innovative problem solver
•Owns and works within the HVHC Values
•Flexible and able to perform a variety of tasks in a fast-paced, matrixed environment while juggling multiple deadlines and priorities
•Ability to research and drive projects; navigate ambiguity

If you are prohibited from working on a government contract, this may disqualify you from consideration for this position.

HVHC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religious beliefs, sex, gender, sexual orientation, age

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*Visit us on 9/28 from 10a to 2p.
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