Director of Marketing

at Kickapoo Lucky Eagle Casino & Hotel

Eagle Pass, TX

Posted on Sep. 19, 2016

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Full Time

The Director of Marketing coordinates with the external marketing agency to oversee the development and execution of the property's marketing plan. Responsible for the overall direction and management of all marketing activities including player development, casino services, host services, entertainment, transportation services, and customer database.

DUTIES AND RESPONSIBILITIES:
•The following are examples only and are not intended to be all-inclusive or restrictive; other duties may be assigned as necessary.

Essential Functions
•An individual must be able to successfully perform each essential function of this position listed below with or without reasonable accommodation.

Supervisory Responsibilities
•Supervises day-to-day activities; provides training, planning, assigning and directing work; interviews and hires; appraises performance, rewards, and disciplines employees; corrects and approves time cards, schedules time off, and posts shift bids; and addresses complaints and resolves problems.

Other Responsibilities
•Performs all functions in accordance with applicable Tribal, Federal and other laws and gaming regulations and Kickapoo Lucky Eagle policies and procedures.
•Ensures the highest possible standards of guest service are provided and listens and responds to guest and employee concerns and questions.
•Directs all marketing functions and programs, including but not limited to advertising, promotions, player development, entertainment and transportation.
•Manages all marketing, advertising and public relations activities through internal efforts and works closely with external agencies and vendors. Provides feedback and approvals for all property creative and production.
•Responsible for the effective planning, implementation, communication, management and execution of all casino promotions and special events, including post-forma reporting on profitability. Also oversees guest research activities, including surveys and other feedback measurement tools.
•Develops, implements and maintains a targeted casino customer base, establishing effective player segmentation strategies and standards as well as developing policies and procedures for the accomplishment of objectives.
•Manages relationship marketing and player development strategies, including objectives and tactics linked to on-going performance assessments. Identifies and implements strategies for targeted direct marketing. Conducts feasible database analysis to plans and execute player development strategies focused on identifying and nurturing new players with development potential.
•Maintains appropriate staffing levels in the Marketing department by interviewing, selecting, training, scheduling, evaluating, promoting, disciplining and terminating as needed.
•Monitors and ensures expenses remain within operational projections. Manage effective controls over all marketing results and adhere to approved budgets.
•Provides direction to individuals directly reporting to this position in accordance with the organizational chart of the company. Serves a member of the executive management team, attends scheduled meetings, and provides information and status reports concerning areas of responsibility to internal and external management staff.
•Responsible for overseeing implementation mechanisms to monitor progress; implement processes for the department and oversee the development and execution of the department's budget.
•Facilitates the flow of information throughout the Marketing department, by organizing and presiding over regularly scheduled meetings with the members of the Marketing team.
•Attends, and satisfactorily completes all required training as assigned and required.
•Manages and maintains security of confidential information entrusted to position.

Work Environment
•The work environments described here are representative of those that must be met and are encountered by an employee to successfully perform the essential functions of this job.
•Ability to work for extended periods in an office under artificial fluorescent lighting with varying noise levels and in a smoke filled environment.
•The employee must be able to perform under pressure and work long hours under stressful conditions.
•The employee may be exposed to the risks associated in attempting to resolve issues with difficult guests and extremely irate staff members.

Availability
•An individual must have the following job availability to perform one or more essential functions of this position.
•Flexibility: The employee may need to work nights, weekends, holidays and/or extended hours if required.

Travel
• Traveling may necessary to perform one or more essential functions of this position.

REQUIRED ENTRY CRITERIA
Education and Experience
•Bachelor's degree in Marketing, Finance, or Business Administration.
•10 years' experience in a Marketing and/or Public Relations field, casino and/or resort experience preferred.
•Extensive knowledge of direct mail, marketing analytics, digital marketing, advertising, sales, promotions, public relations, special event planning and execution, players' club operational strategies, player development, and casino promotions.
Other Criteria
•Must be at least 18 years of age.
•KTTT Gaming Commission Gaming License, including successful completion of background check necessary to obtain and maintain License. Responsible to keep all documents current and valid at all times.
•Must be able to provide authorization to work in the United States.
•Must have access to reliable transportation to commute to and from work.

PREFERRED ENTRY CRITERIA
Education and Experience
•Previously served as Director of Marketing at a tribal casino.
Other Criteria
•Native American preference is observed.

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