Content Marketing Manager

at Empire

Melrose Park, IL

Posted on Oct. 18, 2016

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The Content Marketing Manager is responsible for content marketing and SEO programs focused on lead generation, engagement, and brand awareness. This position owns the development and execution of a comprehensive content plan including content strategy, SEO, and the editorial calendar to define and deliver valuable content to customers, prospects, and the market at large.

This position will manage a team dedicated to writing and developing exciting and relevant website and social content that drives market engagement and lead acquisition from organic search results, social media, and third-party websites. Goals include maintaining and increasing SERP rankings, increasing site traffic and social followers, driving consumers through the lead funnel, and empowering Sales with relevant content.

The candidate must have a thorough understanding of the development, deployment, optimization, and measurement of SEO and content marketing initiatives. Candidates must be results-oriented and eager to take ownership of initiatives, while collaborating with relevant stakeholders.


Duties and Responsibilities:

Develop and execute a multi-channel content strategy resulting in YOY increases in traffic, engagement, and conversion to meet lead and revenue goals.
Own the development and management of SEO strategy, including short- and long-term objectives, keyword development, consistent optimization, link-building, and other strategies that maximize indexing, rank, CTR, site traffic, and conversion.
Lead team who creates articles, blog posts, testimonials, videos, website, and social media content.
Perform additional duties as assigned.
Develop calendar for content creation and integration across web, email and social channels.
Manage the content development process with internal and external content contributors, and create relationships with high profile industry bloggers and personalities.
Serve as the company’s content marketing expert by maintaining a pulse on the latest issues, technology, developments, and trends in content marketing and social media.
Establish and maintain content standards including quality, tone, style and grammar.
Report on key metrics including lead generation, impressions, search rankings, page views, and media coverage.
Support day-to-day lead generation activities for B2C and B2B business segments.Knowledge and Skills Required:

Bachelor’s Degree in Marketing, Journalism, or related areas of study, or equivalent work experience
3-5 years of experience in developing interactive content, managing SEO strategy, and optimizing content for brand, SEO, and social media marketing
Working knowledge of computer software such as MS Office, as well as experience with social networking websites
Ability to lead high level strategies and initiatives
Prior experience managing a team
Experience with social listening, keyword research, and online and offline analytics
Solid knowledge of algorithm ranking factors and SEO best practices and optimization, including website optimization techniques
Strong knowledge of Google Webmaster
Tools and Google Analytics
Ability to work independently and as part of a team
Strong problem-solving and analytical skills
Excellent oral and written communication skills
Attention to detail, ability to use standard proofreaders' marks, good knowledge of grammar and style standards
Ability to set priorities and meet deadlines for multiple projects simultaneously
Fundamental graphic design knowledge
Knowledge of home improvement industry is a plus